Field Trip Report: Arbi Falls Essay

The subsequent field trip for Batch No: 1 on 30.01.2013 was to a water fall named â€Å"Arbi water-falls†. Our transport left us on the highest point of the level of Dasrath Nagar from where we needed to stroll down the lofty incline of the level to get to the fields. We needed to cross a quick stream of water which was straightforward and cold. We strolled through the dykes, kind of no-man’s land made out of mud denoting the limit of two fields. Adjoining the farmer’s house, which our sir depicted to over a hundred years of age, was a well and a sanctuary which was a unique sanctuary as there were large trees and individuals implore master Vishnu in his cobra manifestation. It was likewise said to us that the individuals over yonder love ‘Nagaraj’. We crossed countless bamboo blockades to visit the encompassing paddy fields, anyplace my eyes went I could just observe greenery spread. The fields hushed up thick and we strolled inside the shade of huge trees. Subsequent to inspecting the nature around the spot we headed towards the falls by a similar route from which we entered. In a couple of moments minutes we could cross the stream and arrived at the little street which made a beeline for the lower regions of the falls. We needed to cross the elusive rocks and prickly shrubberies to arrive at the top. We could likewise observe the normal pores on the ground from where the water was overflowing out rapidly and the characteristic water was actually quite unadulterated and cold. We crossed the little valleys loaded with shrubberies and elusive rocks. Green growth had developed on all the sharp edges and corners of the stones, making it substantially more tricky. Finally we arrived at the highest point of the tumbles to arrive on a desolate field. There were houses all around that place. We took scarcely any photos and left that spot to board our transport. OBJECTIVE:- â€Å"To study a wetland biological system and watch the vegetation around Manipal.† Area:- Co-ordinates: 13 °20’11†³N 74 °47’36†³E Widely varied vegetation:- Having a wide scope of vegetation, the southern side of Manipal, to be honest, is brimming with greenery. With a host winged animal groups, butterflies, creepy crawlies, snakes, steers and other such creature species, the Dasrath Nagar zone of Manipal can likewise brag about its assortment in verdure with a scope of trees, ‘Acacia’, ‘Cashew’, and so on being the essential ones. Issues FACED BY LOCAL FARMERS:- Absence of work Nuisances wrecking their items Lacking water gracefully Very little productive cultivating Likely SOLUTIONS:- Government should give machines and increasingly motorized items to the ranchers in less expense so they can utilize those and produce effectively without the work present. Pesticides and comparative items ought to be given to the ranchers in less expenses with the goal that they can utilize it proficiently on their fields, water flexibly can be improved by making admirably, utilization of engines to suck water from the falls and disperse to their fields. End:- It is an as of late found cascade close Manipal Lake. This cascade is dynamic just during that time of August to November, during the storm season. As of late this cascade has come at the center of attention. Subsequently, many individuals and Manipal University (MU) understudies have begun coming here. Because of this expansion of individuals, the cascade and the close by zones have begun getting contaminated. Individuals living close to the cascade grumble that guests come and toss plastic containers, chips coverings and trash close to the fall.

Jay-Z, Reasonable Doubt vs. Eminem, the Slim Shady Lp free essay sample

After some time, be that as it may, hip bounce has lost its change operator assurance, partially on the grounds that it as rose as seemingly the most well known music fine art among todays youth. Be that as it may, the most genuine hip-bounce pundits look both to substance, crowd, and business achievement. Jay-Gs Reasonable Doubt (Released in 1996) and Amines The Slim Shady LIP (Released in 1999) present a troublesome paired for aficionados of the class. One explanation is they create entirely unexpected crowds. The two collections re-characterized gauges in the business and constrained fans and pundits to ask: What does this mean for hip-bounce as a movement?Also I'm not catching it's meaning for hip-jump as a business? These two men have reclassified the class as both a business and a political power in by and large ways. Hip-jump has extended and differentiated however its a people groups development. Jay-Gs collection talks the authentic, creative and political convention of the class: to the road hawkers, individuals in urban and ghetto America, to the Hood. Amines collection, on the other hand, isn't to be paid attention to. Amine uncovered his fantastical sexual proclivities, his extraordinary medication misuse, his fierce wants, and his annoyance towards his mom and ex-wife.These distinction will draw two unique kinds of crowds and at last fan bases. Amines The Slim Shady LIP verses were For diversion purposes and to be paid attention to. Most tunes include considerable measures of swearing, gay slurs, various references to sex and sedates, and over-the-top portrayals of savagery. (- wisped. Organization. ) These are themes that the standard resolute hip-jump fan or pundit would not incline toward musically. This style would likewise be to some degree new to past well known hip bounce craftsmen styles.The creation credits on Reasonable Doubt incorporate DC Premier, Clark Kent, DC Peter Panic, Nobody, and Ski. The Slim Shady LIP is generally created by DRP Drew, additionally makers Mark ; Jeff Bass, Mel-Man, and Amine himself are credited. * Most pundits would later guarantee that Amines collection drew such a great amount of consideration from debate; it was eventually the motivation behind why he sold such a significant number of records. Individuals couldnt accept he could express the things he was stating n his music without being blue-penciled and many individuals were interested to hear it for themselves. Discussion deals. The Slim Shady LIP got a handle on to a greater degree a tattle and pattern following crowd. On the other hand, Reasonable Doubt was an informal exchange and increasingly genuine hip containers crowd that were buyers of the collection initially, which most pundits state it was a sleeper and is proclaimed as Jay-Gs most noteworthy accomplishments, an original work and an undisputed great(- wisped. Organization). Additionally it experienced financially a period that hip-jump is overwhelmed by the west coast craftsman and that the west coast fans didnt indicate east coast craftsman in those particular times.You could contend that Amine had a west coast, Midwest, and generally a mainstream society crowd. Additionally his crowd was generally white young people. Anyway Amine is hip-jump, hes a rapper and he is an amazingly capable craftsman. Jay-Gs crowd was unquestionably hip-bounce, customary hip-jump fans and craftsman the same. He had a greater amount of a grown-up fan base in 1996. Now in his vocation Jay-Z is to a lesser extent a traverse/global craftsman than Amine. He still can't seem to build up the mainstream society following that he has today. With regards to Hip-bounce culture Reasonable Doubt is a collection with very blunders melodious content.The collection features the ability, the reality, the desire, the way of life and the battle of the youthful dark male: A road hawker from Marcy Projects turned effective business visionary. The collection would have more importance, a greater effect, and more impact on Hip-jump culture than The Slim Shady LIP, a collection from a white child from a trailer park turned uber whiz, that features his obvious ability, however an adverse in general message, and a misrepresented persona. Jay-Gs Reasonable Doubt expressive substance has the arrogance of B.I. G and the takes it to the following level. On a melodious level he has an ability for wrongdoing story logy, comical turns of phrase, and a heartfelt air. With lines like (When it results in these present circumstances cheddar fall like three visually impaired mice. ) Just for fundamental for essential rap relate-capacity. Anyway Jay-Gs stream is all his own, and is difficult to contrast with some other MAC. Each line fits together impeccably into pro refrains and substantially more regularly than in ass rap Reasonable Doubt highlights incredible tunes that recount to the tales of the Mafioso life. Sensible Doubt set the east coast back up for life, fortified the connection between the mafia way of life and the hip pop craftsman, re-concentrated consideration on the road trickster, and requested that the dark network reexamine the genuine guilty party for the dark communitys ills. The east coast crowd cherished the collection, and the west coast crowd couldnt prevent the quality from securing the collection. Jay-Z re-coordinated hip jump eyes from the continuous hamburger among east and west coast, and set his rage towards influence structures and cash flows.Artistically, Jay-Z showed that he is a narrator, a lyricist, a troubadour and an entertainer. Interestingly, when Amine dropped the Slim Shady LI P, not at all like Jay-Z Amine didn't discuss tranquilize managing. He discussed murder, assault, and medication misuse. He likewise had the help of west coast fans on the quality of DRP Drew. In one tune Amine is talking adorably to his girl while dumping her moms body in the water: Mama needed to give you how far she can glide/and dont stress over that little error on her throat/its only a scratch. Rappers, including Jay-Z on Reasonable Double parodied Americas fixation on the criminal dark man, and guiltiness for the most part. Hip jump craftsmen have on numerous occasions, arraigned the war on drugs, in their music, centering thoughtfulness regarding the stupidity of American spending and waste in managing dope. Amine turned around this custom. He was not the street pharmacist. He was the medication client, the white man fallen. The expressive substance of Reasonable Doubt has more worth, more reason, and is increasingly positive. It is better than The Slim Shady LIP as far as expressive content.So Jay-Gs collection will impact a progressively melodious crowd. Amines persona on The Slim Shady LIP wasnt actually a persona of hip-jump. He was an alternate sort of criminal. He was degenerate, not threatening. His issues were not by and large socio-political in character, and they were mental also. Some of Amines crowd could recognize and identify with Hess characteristics and were attracted. Then again, Jay Gs persona on Reasonable Doubt would not set out show a frail mental psyche. A ton of his crowd was pulled in to him major due to that trademark alone.Jay-Gs persona was Mafioso, amazing, effective, and rich. He was an achiever. Hip-bounce generally, a dark keeps an eye on craftsmanship, excused a psycho-verifiable defect with dark manliness rather hip jump specialists prosecuted white keeps an eye on law as the guilty party of their ills. Partially, Amines fixation on his own mental show uncovered his benefit as a white man and a white craftsman. He put his imperfections on full showcase. Psychological well-being experts may have determined him to have an assortment of scatters from psychosis to character issue, maybe even schizophrenia.He didn't have similar issues with bigotry, racial profiling, bombed schools, and so forth. He put Americas psychosis and affinity for brutality on the guide. The business achievement of the Slim Shady LIP recommended that it was alright for a white man to assault, a white man to kill, since he grew up poor, the child of a medication someone who is addicted, the result of a solitary family home. Through the splendor of his specialty, America permitted Amine to chive a specific degree of interior harmony, clearness and significant achievement, mirroring the business principles of the account business explicitly. Taking everything into account both of these craftsmen are known for their expressive substance, their serious nature, their stage nearness, and their capacity to sell records and, additionally for helping the hip-jump traverse into mainstream society. These two will be two of the best the class has ever observed. Anyway with regards to hip-bounce theres consistently the inquiry concerning the effect and impact the craftsmen debut collection had on hip-jump. This is one of the fundamental factors that help figure out who is the better craftsman as well as who had the general predominant album.In end my contention is Reasonable Doubt was better than aha Slim Shady LIP in all angles aside from its business achievement. Amines crowd were bound to buy and collection as opposed to downloading it. My assessment, in light of the focuses referenced in my paper Reasonable Doubt is a superior collection than The Slim Shay and was a superior collection for hip-bounce culture in general. Anyway Amines gigantic business crowd permitted him to be contrasted with the best craftsman in the class, and furthermore to hugy affect hip-jump culture. LaMar Burgess

Alcohol Intoxication as Described in the DSM-5

Alcohol Intoxication as Described in the DSM-5 More in Addiction Alcohol Use Binge Drinking Withdrawal and Relapse Children of Alcoholics Drunk Driving Addictive Behaviors Drug Use Nicotine Use Coping and Recovery Alcohol intoxication is the state of drunkenness that people experience after drinking alcohol. It is more often thought of as a normal rite of passage into adulthood or a way to unwind and relax after a busy day than as a mental disorder. But mental disorders are patterns of difficulty with thinking that can be predicted, diagnosed and treated, and in fact, alcohol intoxication meets all three of those criteria. That is why alcohol intoxication is included in the Diagnostic and Statistical Manual of Mental Disorders, fifth edition, or DSM-5, the gold standard psychiatric manual that doctors and psychologists use to diagnose mental illness. Why Even Occasional Alcohol Intoxication and Moderate Drinking Can Be Problematic Why should alcohol intoxication be a problem if it is only an occasional occurrence? Another common mistake is to think that alcohol is only a problem if it leads to alcoholism or alcohol use disorder. In fact, most of the harms that occur as a result of alcohol use are related to alcohol intoxication,.Of particular concern are injury and death through accidents, especially motor vehicle accidents that occur when the driver is intoxicated with alcohol, as well as short-term health problems, such as alcohol poisoning, and long-term health consequences, such as cancer and a variety of diseases of organs, such as the liver and the brain. Even moderate drinking can lead to these problems. Alcohol intoxication is implicated in a large proportion of emergency room cases, including treatment of the physical consequences of intoxication itself. Common Symptoms of Alcohol Intoxication So, what are the symptoms of alcohol intoxication? Obviously, there has to be evidence that the person has recently consumed alcohol. Beyond that, the person shows through their behavior, mood, or decision-making that they have changed for the worse as a result of their drinking, for example, by becoming sexually inappropriate, aggressive, having mood swings, and poor judgment. Unfortunately, one of the ways that judgment is impaired is by choosing to drink and drive, even if the driver has no intention of doing so when sober. For that reason, it is best to leave your car at home or hand over your car keys to someone who will not return them to you under pressure when you are intoxicated. There is a very distinctive and recognizable pattern of behavior when people are intoxicated with alcohol. One of the most noticeable signs is slurred speech. Alcohol affects the persons ability to speak clearly, so even when the person is trying to speak clearly, the slurring can be detected by people who are not intoxicated. Alcohol also impairs peoples coordination, so they can become clumsy in ways that they are not when they are sober. Combined with the unsteady gait that also occurs, this can increase the risk of someone falling when under the influence of alcohol. One test that police used before breathalyzers become common was to ask the person to walk in a straight line. This is very difficult for someone who is intoxicated. A less well-known sign of alcohol intoxication is nystagmus, which is a kind of small side-to-side eye movement that happens without the person intending it. If you look at the eyes of someone who is intoxicated with alcohol, they will shift around on their own. Having a person track an object with their eyes was another test that police used to determine whether someone was intoxicated. Alcohol intoxication will also interfere with peoples ability to pay attention properly, and to remember. They may forget important details when intoxicated, and they may forget what they did when they were intoxicated after they have sobered up. At its worst, alcohol intoxication can make people unresponsive to what is happening around them, and they can even lose consciousness. This is a dangerous state to be in, both because of the risks of abuses such as rape, and because of the risk of asphyxiation, or inhaling vomit. This is a life-threatening condition. If an intoxicated person loses consciousness, put them into the recovery position, and call 911.

The Stress Of Public Speaking - 1582 Words

If anybody asked me what are the hardest experiences I’ve ever gone through, my top three would be my esophageal surgery, volleyball conditioning, and public speaking. Naturally, I’m a quiet introvert who doesn’t like to push myself socially unless it’s necessary. Although I sound antisocial, I do like to contribute and offer my opinions, just in a less stressful environment. Public speaking goes against everything I am because it asks me to speak to a larger audience when I prefer one on one conversations. Then, I’m put under severe physical and emotional duress and the force of it all leaves me exhausted as if I just ran a mile. Lastly, I become so nervous that my body begins shaking uncontrollably as adrenaline rushes throughout my†¦show more content†¦Luckily, I was able to perform my entire speech around five to six minutes, which was a goal I had struggled to obtain in practice. To hasten my speech, I needed to talk much faster and r emove specific information from my speech. Despite it being a success, some people discerned that I talked too fast during my presentation which could have been true. All in all, my speech topic was well fitted to the role, and it was even inspired by my personal experiences. Even though my topic was interesting, it isn’t a fact everyone would know about already. What inspired me to deliver a speech on green iguanas was my mother and my heritage. My mother is Puerto Rican which means I am half Puerto Rican. I’m extremely proud of my heritage, so every once and a while I like to learn and further my knowledge of Puerto Rico. When I visited Puerto Rico a couple years ago with my family, it was a life changing experience. Despite the language barrier, I was able to meet some of my relatives for the first time. It was amazing to see my mother as our interpreter on the trip. As a result of that vacation, I became closer to my family than I had before. While we were there my mother warned us about the lizard problem in Puerto Rico. At first, I dismissed her statement and believed that she was exaggerating, but as we went around the island I realized that it was bigger and more real than I ever believed. Our first night there, as we drove, I notice d lizardShow MoreRelatedSpeech Apprehension1463 Words   |  6 PagesSpeech Apprehension Introduction Speaking in front of a group is not always an easy task for the student or layperson. In fact some individuals become extremely nervous and stressed-out when asked to stand in front of a group and give a talk or present a report. This paper points out the reasons that some nervousness and tension are normal responses to public speaking, and offers a number of ways for people to combat those stressors and become more comfortable speaking in front of a group. The LiteratureRead MoreFear of public speaking Essay1389 Words   |  6 Pagescheeks flaming bright red. You slump down, already dreading the next time you’ll have to deal with your upmost fear: public speaking. 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They get nervousRead MoreSpeech : A Good Speaker881 Words   |  4 Pagesyou that you do not have to be a good public speaker to be a good public speaker? This concept sounds confusing, right? However, to be a good public speaker you must simply drop the â€Å"public† and focus solely on the speaking part of it. If you can carry on an everyday conversation than you already have the tools that it takes to be a good speaker. As a freshman in college, I identified that speaking was my weakest attribute. I absolutely despised public speaking and stressed over speech days for weeksRead MoreBehavior Modi fication Plan for Public Speaking850 Words   |  3 PagesMy client is a politician running for local office with one major disadvantage. He has an acute fear of public speaking. If speaking to more than a couple people at one time he will freeze up and his fight or flight response will kick in. This behavior is consistent each time he attempts to speak in front of a large group of people. 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Moral Rules Vs. Morality Essay - 1580 Words

In Book three C.S Lewis Starts off the chapter but stating that moral rules are not designed to stop happiness also he stated three significant parts of morality, first, fair play and happiness. Second finding happiness or harmony pertaining to each person. Third, the purpose of humans, questioning our purpose and out creator desire. Morality is related with our actions whether we define them as right or wrong. Morality many times is defined as guiding principles, without guiding principles a society will fail because it will be unorganized C.S Lewis states that morality is not designed to stop up from harmony. I agree, morality is a gift given to us. Morality impact us in everyday life in our conscience. Consciuos is define from many people has an issue of the heart, using the bible scripture for when Gentiles, who do not have the law, by nature do the things in the law, these, although not having the law, are a law to themselves, who show the work of the law written in their hearts, their conscience also bearing witness, and between themselves their thoughts accusing or else excusing them† All the people hae principle of some kind , for Christian the principles might be the ten commandments and others.these standard keep people from doing wrong at least if they do their conscience will come alive. The guilt some bears due to an action that violated their morals can be fatal since we are continuality battleling with our minds. 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Of Mice and Men Emotions Free Essays

In the following essay I will be writing about and exploring what emotions Steinbeck conveys in his novella ‘of mice and men’. The novella was the second of Steinbeck’s ‘dustbowl’ trilogy. These books were based on Steinbeck’s own first hand experience against the back drop of depression-era America where he became concerned with the exploitation of migrant workers and exposing the institutionalized prejudices ( racism, ageism and sexism) of the migrant workers themselves, hence the trilogy. We will write a custom essay sample on Of Mice and Men Emotions or any similar topic only for you Order Now The novella shows an effective state of consciousness in which joy, fear, sorrow and hate is experienced as distinguished from cognitive and volitional state of consciousness. The main theme/ emotion that are conveyed are loneliness. Steinbeck uses many different linguistic language techniques to depict this. These include: adverbs, speech verbs, imperative verbs, adjectives, abstract nouns, rhetorical questions and many more. However the opening of the novella displays a bond of friendship and mutual understanding shown by George and lennie. Steinbeck writes â€Å"he pulled his hat down a little more over his eyes the way George’s hat was. † Our immediate interpretation is that Lennie looks up to George as a role model, the quote â€Å"way George’s hat was† infers that Lennie looks up to George as someone who can guide him and teach him much like a younger brother’s attitude would be towards an older sibling. Steinbeck writes â€Å"Lennie looked timidly over to him. â€Å"George? † â€Å"Yeah, what ya want? † â€Å"Where we goin’ George? †Ã¢â‚¬ ¦ â€Å"So you forgot that already did you? † this implies that without George, Lennie would be hopeless and would get no where because he would always be lost. When Lennie says â€Å"where we goin’† he sounds slightly worried, this will be because he knows that George will get angry at him because he is constantly having to remind him on the objective. The word â€Å"already† suggests that Lennie is always forgetting things and George is getting more and more fed up. The adverb â€Å"timidly† implies that George often gets angry with Lennie and now Lennie has learnt to approach him differently when he is angry so he won’t get as upset. This implies their friendship is strong as they know how to approach each other showing an almost brotherly relationship. This also depicts Georges frustration and anger towards lennie however, unlike other migrant workers at the time, it does not come from the face the he is lonely and isolated but because of the fact the he someone there for him that he can talk to. George says â€Å"where the hell would you go? † the fact that this question is rhetorical shows that George knows that it’s an empty threat. However the taboo language â€Å"hell† gives the impression that George is slightly apprehensive and not entirely convinced. This shows the worry and compassion that he has for lennie, and also showing that not only can lennie not cope without George but George cannot cope without lennie. Steinbeck’s purpose was to show George and Lennie’s bond of friendship and how unlike other migrant workers, their negative emotions does not stem from the fact that they are lonely and isolated but the fact there is a companionship and the sense of a bond between them, showing how strong their bond of friendship really is. How to cite Of Mice and Men Emotions, Papers

Shakespeare A Plagirist Essay Example For Students

Shakespeare: A Plagirist Essay Shakespeare is a PlagiaristI hope that all the spelling is right (these are my notes from school and I cant read my own writing) If the name is in Green, then it is a land. If the name is in Blue, then the character is male. If the name is in Red, then the character is female. The characters names are confusing at times (not any names that we would use this century), which is why my notes needed color-coding. The Source of Hamlet? based on old Norse legend in history of the Danes written by Saxo Grammatious ? written in the 12th century ? The Plot? Jutland (a kingdom) was ruled by Feng and his brother, Horwendil ? Horwendil slays the king of Denmark to marry his daughter, Gerutha ? a son is born to them, whom they called Amleth ? Feng kills Horwendil to marry Gerutha ? Amleth plans vengeance acts like an idiot to confuse the folks ? Amleth kills a spy overhearing a conversation he has with his mother ? Amleth tells him mother of his plans, she allies with him ? Feng send Amleth to Britain with two of his friends ? Amleth intercept a letter from Feng to the king of Britain, changes it, and his two friends die instead ? Amleth returns, kills Feng, then gets killed in a battle Note: Hamlet is just Amleth with the h in the front instead of the back ? Hamlet is also based on an earlier play called The Spanish Tragedy by Thoms Kyd

The Epic of Sundiata

Border Patrol and it essays

Border Patrol and it essays To the south of San Diego lies the US- Mexico border, to some this may only be seen as a line dividing the two countries; however, on closer inspection this border is actually a gateway for economic loss, reduced security and countless other detriments to the US. The main problem is that U.S. citizens do not understand how much harm to our country arises when there is an influx of thousands unidentified people a day. For a proper understanding of why the border is at its current state it is crucial to see what has lead it up to this point. For decades, immigrants have come through the Mexican border to take advantage of higher wages and greater job availability. Before a more stringent border policy, immigrants would make the trek from southern and central America to work. Migrants were able to cross close to urban areas and avoid traveling long distances in remote areas. Because of the ease, immigrants would leave there homes to work on farms in areas like the San Joaquin valley and then return to there homes in the winter off season. This cycle was followed for many years until under the Clinton administration in the mid 1990s the border became an issue of concern Clintons people knew he couldn't win reelection with out California where anti-immigrant fever was spiking...Clinton proposed the hiring of 600 new border patrol agents in 1993. A year later, the administration rolled out a multibil lion-dollar border strategy that commenced, naturally enough, with Operation Gatekeeper in Southern California.(Moser). Despite the heightened security measures, the opportunities in the US and lack there off in Mexico were still driving masses into the country illegally. Not only did more come but less were leaving In the last 10 years, the rate of return to Mexico has fallen through the floor Says Douglas S. Massey, co director of the Mexican Migration Project at Princeton University. The ri...

How to Do Well On a Job Interview Assignment Example | Topics and Well Written Essays - 500 words

How to Do Well On a Job Interview - Assignment Example Job interviews are means that companies use to identify the right candidates for the vacant posts in the companies. The only way the interviewer is able to identify the personality of the interviewee is by judging their communication skills. Communication is divided into two major parts that are verbal and non-verbal. The interviewee should be able to use them to ensure that he impresses the interviewer in a professional way to increase his chances to acquire the job. The non-verbal communication is mainly by the facial expression and body posture; the interviewee should smile and appear serious when answering the questions (Nieremberg, 2005). The interviewee should sit in a way that he does not appear nervous but should maintain eye contract to read the non-verbal language of the interviewer. Verbal communication includes talking and listening. The interviewee should portray his ability to do both in a professional manner. The interviewee should not interrupt the interviewer or try to change the topic the interviewer is willing to discuss since you should let the interviewer run the interview. The interviewee should ensure that he is audible, clear, direct to the point, use complete sentences, maintain professionalism, do not use acronyms, listen and ask questions when offered the opportunity to become more conversant with the company (Nieremberg, 2005). Confusion is one of the key reasons that an interviewee will fail in the interview. The confusion tints the appearance of the interviewee, making him appear unprofessional. To boost one’s appearance, the interviewee should practice for the interview by noting the most frequent basic questions to ensure that he is not caught off-guard during the interview, which will tamper with his appearance. The dressing code of the company is key to ensure that the interviewee does not appear out of place during the interview. Researching on the company and practicing with friends on

Practical Project Assessment Essay Example | Topics and Well Written Essays - 1000 words

Practical Project Assessment - Essay Example The basic idea here is to explore the various elements that compose a horror film and how these ideas may have evolved into current film making practices. The current project starts out with a clear opening image that has been extracted as a long shot except that the image has been processed to provide a certain gloom. The image has been darkened on purpose to portray a large building that is surrounded by empty trees. The camera has been kept at a low angle to look into the building’s top to provide an overwhelming sensation. The contention here was to exaggerate the size of the building and to make it appear as dark as possible. The lower right hand corner of this image is particularly dark and portrays a sense of fear of the unknown. This can be compared with ease to the manner in which typical Hollywood horror films tend to open up – an overwhelming scene of darkness is portrayed that provides the viewer with an automated response that the current film is based on h orror (Carroll, 2010;; Bennett & Beirne, 2011). In addition, the title of the project â€Å"Roommate† has been displayed in the lower reaches of the screen using a contrasting colour and capital letter only. This is intended to provide a stark contrast to the dark and gloomy background to make the inscription prominent (Carroll, 2010; Davis, 2010). The project has been provided with a sinister audio track from the very beginning which is interrupted at 0:02 for a thunder sound effect. This is followed by an inversion of the screen’s colours at 0:06 and 0:07 to portray lightning. The inverted colour screen has a shadowy figure portrayed in all white at the lower right hand side of the screen depicting a ghost. This was meant to provide the audience with a clear idea that this project is a horror film woven around ghosts. However, there is a technical error in the manner in which the lightning and thunder have been portrayed. Typically, lightning is seen first and thunde r is heard later while in the current project this has been reversed. However, it could be argued that the use of lightning and thunder is a common technique used in films to introduce sinister objectives (Landau & White, 2000; Glick, 2011; Landau & White, 2000). Thunder and lightning have been used as early as Frankenstein (1937) right down to modern day classics such as Edward Scissorhands (1990) to portray sinister elements. Most horror films are woven around the concept of thunder and lightning that is also utilised to indicate accentuation as well as climaxes in these films (Mackendrick, 2005; Rosenthal, 1980). The current film is essentially a composition of images taken from the previous term that have been placed together sequentially. As the film opens up, the protagonist is shown walking into a dorm room with clear lightning that tends to reveal the mise en scene very clearly. The dorm room has been portrayed as realistically as possible keeping the element of scattered be longings and student clutter in place. The protagonist’s makeup has been kept minimal and the costume in use is a simple pyjama with a sweater to portray an average student lurking around in a dorm. The protagonist approaches a laptop placed on the table and the camera’s focus changes over to the laptop’s screen. The transition from the protagonist’s face to the laptop screen is a straight cut so that it resembles contemporary practice (Rosenthal, 1972). The other option was to

Development of Kindergarten Business

Development of Kindergarten Business 1. Introduction The investigation of the thesis proposal was set up in order to create a business plan with the help of clear and well-thought decisions based on the professional marketing research. The basic idea was open up a kindergarten with the specialty of focusing on the English teaching from the young ages and providing a children-focused environment where the children have higher chances to become more open-minded, creative, quicker learners and successful members of the society. The inquiry of the thesis was based on hypothesizes and the relationships of those issues among each other. Small business owners start up a company  without doing proper analyses, surveys and making a concrete plan. Inevitably, they soon find that they are out of money and  have no time or clear strategies how to market their business.The business plan is aimed at making preparation for setting up enterprise. It has a high importance that the business owners are well prepared, fully informed about the market environment, have a wide understanding of the industry and know they own firms goals with the assumption of their strengths, weaknesses, opportunities and threats as well that they are able to have the control of their companys position on the market among the other participants. The main requirement of a business plan is that all used information has to be based on real facts. Foggy and muddy data lead us toward dreaming what does not give any secure base of the idea and no any proper strategy can be formulated and implemented, so instead of the successful operation we can play more a gambling. This cannot be an objective of any serious entrepreneur. There are several makeup for a structu re of a plan but every firm has to focus on their specialties and highlight the differences that are unique in their business according to Pinson (2008, p.152). A well prepared, professional leadership philosophy is based on the feasibility of the business idea and provides extraordinary benefits to the company. The study of the research is based on hypothesizes and their relationships. These propositions constitute the basis for this examine. The first is about the financial background that families with income significantly above the average are interesting to find ambitious education and high standard circumstances for their children. The Hungarian Central Statistical Office published the average net monthly earnings of employees in the national economy of the year 2010 was 132,623 Ft. (http://portal.ksh.hu/pls/ksh/docs/eng/xstadat/xstadat_infra/e_qli018c.html) In the light of this information it can be assumed that families with one or two children where the parents monthly net income reaches the 200,000 Ft each want to consume this service. After understanding the benefits of the school this parents based on their wealth possibilities want to use the offered services. The second states that mothers with higher education what means a bachelor diploma and above are willing to use the most of the services of the SK. These women understand the profit of the diploma and would like to give the youngest members of their family better opportunities, as the children-centered education from the very beginning of their life, what provides those children faster and easier carrying capacities. These abilities what the children can learn in the kindergarten will base the future learning habits and help to reach the knowledge needed to get a diploma much easier as the other children with traditional way of teaching system from their early young ages. The third hypothesis says that mothers with the knowledge of minimum one foreign language want their offspring to start learning a foreign language already from their early young ages and the starting age should not be later then their three years of age. The importance of this statement based on the fact according to Kovà ¡cs and Szamarasz (2006, p.106) that children especially in their early young ages are more affiliated in connection of the second language learning and the period until the fourteenth year are the most effective in that field. As an assumption the basic idea what provided the construction of these hypothesizes was that families with income over the average are ready to separate a budget for taking this service. The explanation of why the further research objectives were focused on mothers abilities and skills is that they are the members of the families usually who are at home with their children in the younger age and they are searching for nursery schools at the first level. The fathers will be involved only after the first selecting level what is done mostly by the mothers. Aware of the information of the hypothesizes acceptation or even rejection the best possible business structure, target market, what means the most essential element of this market, can be chosen. Summarizing these specific information of choosing and researching these hypothesizes provides results what mean strong, real facts and serves as a basis of the business plan and implementing the strategies based on them, leads the school to reach a stabile and successful market present in the field of child education. This matter is important in the long-term planning of the company because by increasing the number of kindergartens and creating a possible franchise system in the future can substitute the state nursery schools. To the examination of these theory issues are several possibilities available what will be listed detailed and discussed in the topic of methodology. The frame structure of the report shows the form of a business plan included the investigation of the speculation with the result of it what provides the statement of the decision making, so that this company can entry the market successfully and reach effective market presence position by its profitable operating in the future. After introducing the kindergarten idea as a whole and the background of the business, a market analyses will be followed by a competition analyses and by a funding strategy. The next part of the exploration focuses on the market research what provides the answers of the above mentioned theorizes. The hypothesis testing gives the results weather the stated theories can be excepted or rejected. At the end process of the inquiry the consequence of the theory researches offer the construction availability of a successful marketing management with the help of a well-thought marketing strategy. In the conclusion the experiences will be summarized and judged by the available evidences, furthermore recommendations designated. 2. Methodology In this chapter several method possibilities will be introduced and presented. First of all the development of a business plan will be discussed. The basic line to follow declares the structure of the assessment. In case a company would like to enter the market all relevant issues has to be analyzed and clarified. The business idea in this particular project is about entering the kindergarten market. 2.1. Market analyses The most important step is to understand the market itself, the field of that market segment with all their advantages and disadvantages. This clear overview leads to be more involved into it and with that precise review the whole transparency is available and then the main direction can be determined. Market analyses gives explanation about the nature of the business. The examination of the historical background, the development of the nursery schools and among them the private kindergarten provides the first base of the assessment. The detailed business issues serve as starting point. 2.2. Competition analyses After understanding the business in what the kindergarten want to entry, a competition analyses follows. The market can be analyzed by internal and external factors as well. The micro environment is directly linked to the company; the macro environment has a direct impact on the firms life. There are several methods for the competition analyses what can be chosen for this assessment. 2.2.1. Porters five forces model There is the potential method to use as Porters five forces model (Porter, 1986, p. 541). It is a framework for industry analysis and business strategy development formed by Michael E. Porter and considers the attractiveness of the market in the industry sector. According to him the opportunities and the threats as external factors should take into consideration at formulating the organizations corporate strategy, furthermore by creating the competitive strategy, these issues should provide the basis and the clear understanding of them. He collected and defined the five issues what exist in every market. â€Å"As the world economy has been engulfed by strong international competition, Porter argued that strategy equates to how the firm competes against other firms in its business. Porter argued that strategy is not just a series of model at the corporate level of strategy. He noted that strategy includes analyzing potential entrants, suppliers, buyers, substitutes, and competitorsâ €  (Stahl, Grigsby, 1997, p. 145) The five forces what influences the industry in Porters theory model are the following: Existing competitive rivalry between suppliers Threat of new market entrants Bargaining power of buyers Power of suppliers Threat of substitute products including technology change Three of Porters five forces refer to competition from external sources. The remainder is internal threat. These forces are the parts of the micro environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. 2.2.2. PEST analyses There is a framework of external factors available called PEST analysis. It covers the abbreviations as Political, Economic, Social, and Technological analysis used for macro-environmental factors. This method identifies the factors which influences most the company from outside. These factors play the major roles in the organizations long-term life and influence the long-term decision making, what the companies has to take into consideration. Recently two extra aspects has changed the sequence of the models key terms by adding ethics and demographic factors to this strategic tool provided the new terms STEEPLE and STEEPLED. (Curtis, Cobham, 2008, p. 54) STEER analysis considers the regulatory reasons as well. 2.2.3. SWOT analyses With the help of the SWOT analyses the companys environment can be analyzed by the different directives. According to Ferrel and Hartline (2008, p. 119), creating a correct SWOT offers a mechanism for development of the marketing plan. In case the analysis is not reliable and accurate, the time we have spent on is going to be only a waste. It shows the viability of a business on the market and introduces the main points of the company what it focuses on the most. It explains the important pillars of the firm and explores the disadvantages, so necessary tasks can be planned and done in the future to eliminate those problems. The SWOT is created for investors and banks as a part of a business plan that every participant has a clear overview about the business and the chances of return. Based on the fact that it shares information what provides perspectives, this analyses means a fusion of information from many areas. That information consists of four elements as strengths, weaknesses, opportunities and threats. The first two characteristics are internal and the lasts external factors of the corporation. Strengths: advantageous factors of the business over the other participants of the industry. Weaknesses: the firms disadvantages relative to the other competitors. Opportunities: external chances what provide better possibilities in the market field for the company. Threats: external issues what can afford difficulties for the business. During a well-focused SWOT analyses it is essential to look after every kind of competitors to have the benefits of it. The potency of this analysis lies in its simplicity and no trained skills are crucial what earns money for the firm. As a conclusion of the above mentioned analyses possibilities Porters five forces model will be utilized in this investigation based on the fact that it provides an extensive overview of the whole industry and a comprehensive solution for analyzing the competition situation on the market with the addition of introducing of identification of the direct, indirect competitors. 2.3. Funding The survey was analyzing the market situation, furthermore the system and functioning of the kindergarten business was understood in narrow aspect. It is very important to have a broad overview of the financial possibilities to create a successful participant on the market what represents more efficiency and ensure the organizations competent future by gaining significant profit. This chapter will observe and look after the potentials started from the local level because the goal is to support and strengthen the school, furthermore to get it well-known, popular among the local clients and investors to lead it into a beneficial market situation. The funding will continue with introducing of state provided support options and at last but not at least with European level of promises. A financial plan indicates a one year prediction what includes the summary of the costs started with the set-up cost, expenses of the equipments, and the payments of operating as the salaries. The other side of the forecast contains the sum of revenues and direct financial support of the investors, sponsors and the European Commission. All relevant aspects will be discussed in this section and a designated plan will be compiled for the companys finances. 2.4. Market Research There are several research methods available, but the plan needs to be focused on one or two methods that will yield the results we are seeking. 2.4.1. Quantitative qualitative data There are two ways to collect data for market research as quantitative and qualitative as for example deep interviews and questionnaires according to Chisnall. (2001, p.55) Quantitative data collection is statistical and uses mathematical analysis to measure the research findings. It can inform of significant differences in comparative data, as well as provide more simple analyses such as averages and satisfaction scores. Therefore quantitative data collection requires an adequate sample. It is suitable for deeper problem approach, works with small samples. Qualitative data collection, on the other hand, is used to identify key issues that a business may want to explore in-depth. Although qualitative methods such as focus group discussions dont actually measure the findings statistically but can be used to uncover issues which can be quantified and then measured through quantitative analysis. Therefore qualitative data collection is often used as a basis to design quantitative research. The qualitative research method provides objective results and represented in big samples. There are two generic classification of the information on which research designs depend as primary and secondary data. 2.4.2. Primary secondary data Primary data have to be collected for the first time by either one or a blend of observation, experimentation, questionnaires. Secondary data are existing information that may be useful for the purposes of specific surveys. This may be available internally or externally and has a disadvantage of being not fully useful or perfectly characterized to our case. These data can be collected from the government statistics, public libraries or online, offline market research sources. 2.4.3. Primary data collection methods Observation help to learn the behavior and this can lead for wider understanding of the participants of the market. Ethnography is observing customers using products in their natural environments. Mystery shopping is a form of participant observation. Experimentation is to compare the responses to several alternatives in the marketing mix and to evaluate this information as a guide to management in deciding the most effective method of marketing specific products. Survey research methods are very flexible and can be used for gathering information about consumer knowledge, attitudes, preferences and opinions. Methods of enquiry are the following: Surveys can be completed via face-to-face questionnaires the personal interviewing, mail and telephone or online. Interviews ask and probe respondents to gain detailed responses. Focus groups are moderating a discussion with users. Useful for capturing key concerns and messages. Product clinics and tests having users try products and give feedback There are two main types of question according to Chisnall (2001, p. 138): the open-end questions and the closed questions. Open-ended questions result free responses and are mostly used in the early phase of the study, what affects a general overview of the researched subject. It has the disadvantageous that the answers have to be recorded verbatim by the interviewers, so special training needed to handle this type of questions. The closed questions give limited response. It includes the simple alternative (yes/no) and the multi-choice questions, which has the unfavorable characteristic that it always â€Å"dont know† answers and it decreases the utility of the questionnaire. 2.4.4. Testing, data collecting, report, budget After choosing the method will be used for our survey the data collection will follow. The material should be tested in order to be able to create a relevant and reliable market research report in the future. The pilot work is necessary at the questionnaire scheming in order to receive valid results. Repetition is a useful and efficient tool in order to control the accuracy of the earlier responses. The choosing of the most useful method and the testing can reduce the market research costs and this plays an important role in the research budget planning. 2.4.5. Survey result In this chapter a report will cover the different subjects of the enquiry. Those information mean the base of the hypothesis testing of this appraisal, therefore all relevant data will be introduced and presented. 2.4.6. Findings and analyses This division concentrates on the effects of the survey outcomes what will be discussed. The above mentioned hypothesizes will be tested and as end results, they will be accepted or rejected. Based on the facts a better and safer marketing strategy can be created and implemented into the marketing management process. 2.4.7. Hypothesis testing The hypothesizes, what were laid down at the beginning of the inquiry will be analyzed by comparing them with the facts resulted by the market research, and declared to be false or true. 2.5. Marketing Management The Marketing Management Process consists of analyzing market opportunities, researching and selecting target markets, developing marketing strategies, planning marketing tactics; implementing and controlling the marketing effort. After researching and analyzing the market environment, the strategic management part of the marketing management process will follow. The STP marketing will be used for further analyses with the support of the 8 Ps marketing mix technique what is mostly applied for non-profit organizations. 2.5.1. Marketing Strategy The STP marketing is an important element in developing the marketing strategy and refers to the market segmentation strategy (Segmentation), target market selection (Targeting) and market positioning (Positioning). The main goal of this strategy is defining the facts that on which market the business should operate and what kind of technical solutions should be implemented. Segmentation divides and separates the market into distinctive groups with a focus on those likely to deliver the best return. In his review Dr. Fojtik said (2011) â€Å"Targeting is the process of evaluating segments and focusing marketing efforts on a country, region or group of prospects and customers that has significant potential to respond. It highlights the sector that can be reached most effectively, efficiently and profitably.† Positioning helps to become part of the customers mind by placing the company and the created brand efficient. 2.5.2. The 8P-s marketing mix technique The basic concept of the science of marketing is the 4P-s, or at some places 5 to 9P-s in a wider approach. According to Donovan and Henley (2010, p. 282) this method is very useful. â€Å"Perhaps one of the best known concepts in marketing is the 4Ps, apparently first described by McCarthy (1960). The 4Ps have endured because they provide the four fundamentals of marketing planning and management.† This is widely known as the marketing mix and even though it is relatively an old concept compared to all the modern marketing tools, it is still a very useful, easily applicable and therefore a popular way to market ones business. The name of the concept comes from the starting letter of its core components. The short form of the first one is Product, which is followed by Price, the next one is Place and the last one is Promotion in the basic part of the method. According to Crossley (2010) People relations, Partnerships, Policy changes and Paid marketing form the additional 4 soc ial elements of the 8P-s. This scheme was constructed basically for non-profit organizations but due to the reason the kindergarten is looking for investors, sponsors as a non-profit organization, this procedure can be applied into it. 2.6. Conclusion and recommendation At the end of the investigation a summary will follow with conclusion, recommendations but no new methods will be introduced in that section but judgment of the evidence will be presented. 3. Market analyses As the first step the most important is to analyze the market. After understanding and having a wide overview of the business, the main direction can be determined. 3.1. The historical background The historical background of the development the nursery schools will be inquired. The first kindergarten started in 1828 in Hungary by Terà ©z Brunszvik according to Mà ©szà ¡ros (1968, p. 248). Big number of children visited this institution and mostly the offspring of families in poor financial and social environments. The first reason to collect them was to teach them the rules of etiquette manners, moral and social values besides the general knowledge as mathematic, reading with the help of object lesson tools. The music and singing played a huge role because children can learn easier playfully and to develop the habit of body maintenance is the best way to choose the versification combined with singing. Those schools were operated and financed by members of wealthy, reach families who felt social responsibilities. The kindergarten system was part and the first cornerstone of the public education structure. They operations were regulated by the public education act. To be abl e to place the kindergarten business on the market it is a central question how big is the market. This business is not well covered and because of the rising demand of interest about the new age nursery schools there are a lot of possibilities to create a structure even to establish a franchise system in the future based on the rising stage of dynamism. 3.2. Legal environment 1993rd Act LXXIX. law regulates the public education in Hungary. â€Å"The act extends to the regulation of pre-primary education, school education and teaching, the college of education and learning, as well as on the related administrative and service activities, regardless of the structure and maintenance of the institution.† (http://www.complex.hu/jr/gen/hjegy_doc.cgi?docid=99300079.TV) It declares all aspects of the procedure and operation detailed. Every child has to attend the kindergarten at least one year long before the primary school age and after they 3rd age, but have the opportunity to enjoy the service the entire time during this period. The operation of the state schools is financed by the government but the in practice the parents has to add direct or indirect support on a monthly level if they would like to secure the acceptable environment for their children. 3.3. What is the kindergarten business? To be able to place the kindergarten business on the market it is a central question how big is the market. There are 44 kindergartens existing and operating in Pà ©cs included all private nursery schools according to the Pà ©cs city official portal. (http://hivatal.pecs.hu/oktatas/ovodak/) According to the regulation from 20 to 25 children can create a school group what means that the kindergarten have to operate closed to those number of occupancy what is a great disadvantage of the state nursery schools against the private schools and it leads the company into a better market situation because it wants to operate with less number of children. This new age nursery school business is not well covered and because of the rising demand of interest about them there are a lot of possibilities to create a successful business and even to establish a franchise system in the future, based on the rising stage of dynamism. The other main issue of the industry is that following the basic educ ational plan and habit, the institutions operating language is Hungarian and the level of foreign language teaching is very low and not focused. The importance of that topic will be explained in the subchapter of 3.4.2. 3.4. Sunshine Kindergarten The presentation the main structure of the nursery school provides a base in understanding the concept as a whole of the Sunshine Kindergarten (SK). The business idea this institution places of interest on foreign language and the importance of nature in the everyday life. The education system teaches the children every subject theoretical and does not pay attention of the well and easy practicability of the topic. In case learning would be part of our life from the early childhood, every issue could be cultivated easily and naturally as how to clean our teeth. The globalization plays a big role today and the world became very small. The education will be available in English and Hungarian languages. The well known English give an advantage for a better and easier prevailing around the Globe. The kindergarten will operate with small and closed group of children with max.15 people in one group educating by intellectual way (no TV) what focuses on environment and nature. The global warming and nature catastrophes warn us to change our life style and show children how important the natural world is and we need to take care of it. On the daily basis it will be two teachers permanently and the subsidiary personal on duty. 3.4.1. Vision Mission Statement The vision statement is that children are our future and they can really save the world. It is constructive to provide them the possibility for experiencing the basic steps of a healthy physical-psychical life what has more understanding on the importance that we are part of the nature and we have to learn how to live in symbiosis with it to achieve a happy and successful adulthood. The second part of the vision is that useful and efficient English language knowledge is feasible for everyone by implementing a correct tools and training ways. Mission Statement The vision can be realized by educate young children by a different way creating a strong basis to be open-minded, to live in symbiosis with the environment and be flexible. At this peer group do not exist yet developed habits, so it seems the easiest way to put into action this knowledge into peoples life without changing any personalities of them. With skilled kindergarten teachers and a well defined schooling program the vision is successful reachable. 3.4.2. Service The main service offered from the SK is the child supervision and training by a different way as usual in the state nursery schools. The quality of the service is always lower there due to the less environmental conditions as old buildings and high number of children put into one group. It is understandable that overloaded nursery schools are not able with every willing of the teachers to concentrate very well to every child personally. Every state institution needs financial support from the parents anyway due to the bad circumstances, so families in better financial situation can offer their children higher quality education from the very beginning. What else makes different this institution is the relationship to the nature and to the English language. Nowadays the environmental pollution plays a big role in our life. In case the inhabitants of the world do not change their mind considered pollution we all know the possible causes of this behavior. The basic idea is to school and show people already in their early childhood the importance of that fact. The best way to protect the environment is to create nature focused behavior to give the chance for adults to create more environmental friendly businesses in the future and think different simply. All offered food is ecological and organic, so all meals in the kindergarten should be prepared from fresh ingredients ordered from the organic food company. The physical training will be a part of the daily routine to get the children used to it. The second issue what need to be taken into consideration was the globalization. Due to this fact distances disappear and cultures come more close to each other. The basic problem is the communication what can be solved by knowing the most useful language what is the English based on the research of George Weber. â€Å"English is the most obvious example of a language on the way up. It has survived the fall of the British Empire without even slowing down, it has now gone beyond being the language of the worlds only remaining superpower (which in the long run would be a liability), becoming the first truly world-wide lingua franca. International English has become independent of any one English-speaking country, even the USA. From, a certain level upwards, in business, sport, politics, science and many other fields, knowledge of English has become not a matter of prestige but of necessity. Also: the level at which this occurs is moving ever downwards. In science and technology the grip of English is complete. With growing computer sophistication it is becoming easier to put even the most awkward languages and script on screen but that does not alter the big picture. The Chinese trader, scientist, manufacturer who wants to talk to his foreign contacts is not helped much by even the most carefu lly presented Chinese characters on his screen. He has to tell his non-Chinese customers in English.† (http://www.andaman.org/BOOK/reprints/weber/rep-weber.htm) The figure shows the significant difference of the most used and important languages. At this point we have to mention the weakness of the Hungarian school system. Subject and languages as well will be taught as an external data without any successful integration that knowledge into the students every day. Our belief is to teach a second language by a natural way from the early years can provide a big advantage by implementing that knowledge effectively in the practice in the everyday life. At this age group our expectations should not be high, the passive language skills will be developed and so a stabile basic for the future improvements. The business idea is b Development of Kindergarten Business Development of Kindergarten Business 1. Introduction The investigation of the thesis proposal was set up in order to create a business plan with the help of clear and well-thought decisions based on the professional marketing research. The basic idea was open up a kindergarten with the specialty of focusing on the English teaching from the young ages and providing a children-focused environment where the children have higher chances to become more open-minded, creative, quicker learners and successful members of the society. The inquiry of the thesis was based on hypothesizes and the relationships of those issues among each other. Small business owners start up a company  without doing proper analyses, surveys and making a concrete plan. Inevitably, they soon find that they are out of money and  have no time or clear strategies how to market their business.The business plan is aimed at making preparation for setting up enterprise. It has a high importance that the business owners are well prepared, fully informed about the market environment, have a wide understanding of the industry and know they own firms goals with the assumption of their strengths, weaknesses, opportunities and threats as well that they are able to have the control of their companys position on the market among the other participants. The main requirement of a business plan is that all used information has to be based on real facts. Foggy and muddy data lead us toward dreaming what does not give any secure base of the idea and no any proper strategy can be formulated and implemented, so instead of the successful operation we can play more a gambling. This cannot be an objective of any serious entrepreneur. There are several makeup for a structu re of a plan but every firm has to focus on their specialties and highlight the differences that are unique in their business according to Pinson (2008, p.152). A well prepared, professional leadership philosophy is based on the feasibility of the business idea and provides extraordinary benefits to the company. The study of the research is based on hypothesizes and their relationships. These propositions constitute the basis for this examine. The first is about the financial background that families with income significantly above the average are interesting to find ambitious education and high standard circumstances for their children. The Hungarian Central Statistical Office published the average net monthly earnings of employees in the national economy of the year 2010 was 132,623 Ft. (http://portal.ksh.hu/pls/ksh/docs/eng/xstadat/xstadat_infra/e_qli018c.html) In the light of this information it can be assumed that families with one or two children where the parents monthly net income reaches the 200,000 Ft each want to consume this service. After understanding the benefits of the school this parents based on their wealth possibilities want to use the offered services. The second states that mothers with higher education what means a bachelor diploma and above are willing to use the most of the services of the SK. These women understand the profit of the diploma and would like to give the youngest members of their family better opportunities, as the children-centered education from the very beginning of their life, what provides those children faster and easier carrying capacities. These abilities what the children can learn in the kindergarten will base the future learning habits and help to reach the knowledge needed to get a diploma much easier as the other children with traditional way of teaching system from their early young ages. The third hypothesis says that mothers with the knowledge of minimum one foreign language want their offspring to start learning a foreign language already from their early young ages and the starting age should not be later then their three years of age. The importance of this statement based on the fact according to Kovà ¡cs and Szamarasz (2006, p.106) that children especially in their early young ages are more affiliated in connection of the second language learning and the period until the fourteenth year are the most effective in that field. As an assumption the basic idea what provided the construction of these hypothesizes was that families with income over the average are ready to separate a budget for taking this service. The explanation of why the further research objectives were focused on mothers abilities and skills is that they are the members of the families usually who are at home with their children in the younger age and they are searching for nursery schools at the first level. The fathers will be involved only after the first selecting level what is done mostly by the mothers. Aware of the information of the hypothesizes acceptation or even rejection the best possible business structure, target market, what means the most essential element of this market, can be chosen. Summarizing these specific information of choosing and researching these hypothesizes provides results what mean strong, real facts and serves as a basis of the business plan and implementing the strategies based on them, leads the school to reach a stabile and successful market present in the field of child education. This matter is important in the long-term planning of the company because by increasing the number of kindergartens and creating a possible franchise system in the future can substitute the state nursery schools. To the examination of these theory issues are several possibilities available what will be listed detailed and discussed in the topic of methodology. The frame structure of the report shows the form of a business plan included the investigation of the speculation with the result of it what provides the statement of the decision making, so that this company can entry the market successfully and reach effective market presence position by its profitable operating in the future. After introducing the kindergarten idea as a whole and the background of the business, a market analyses will be followed by a competition analyses and by a funding strategy. The next part of the exploration focuses on the market research what provides the answers of the above mentioned theorizes. The hypothesis testing gives the results weather the stated theories can be excepted or rejected. At the end process of the inquiry the consequence of the theory researches offer the construction availability of a successful marketing management with the help of a well-thought marketing strategy. In the conclusion the experiences will be summarized and judged by the available evidences, furthermore recommendations designated. 2. Methodology In this chapter several method possibilities will be introduced and presented. First of all the development of a business plan will be discussed. The basic line to follow declares the structure of the assessment. In case a company would like to enter the market all relevant issues has to be analyzed and clarified. The business idea in this particular project is about entering the kindergarten market. 2.1. Market analyses The most important step is to understand the market itself, the field of that market segment with all their advantages and disadvantages. This clear overview leads to be more involved into it and with that precise review the whole transparency is available and then the main direction can be determined. Market analyses gives explanation about the nature of the business. The examination of the historical background, the development of the nursery schools and among them the private kindergarten provides the first base of the assessment. The detailed business issues serve as starting point. 2.2. Competition analyses After understanding the business in what the kindergarten want to entry, a competition analyses follows. The market can be analyzed by internal and external factors as well. The micro environment is directly linked to the company; the macro environment has a direct impact on the firms life. There are several methods for the competition analyses what can be chosen for this assessment. 2.2.1. Porters five forces model There is the potential method to use as Porters five forces model (Porter, 1986, p. 541). It is a framework for industry analysis and business strategy development formed by Michael E. Porter and considers the attractiveness of the market in the industry sector. According to him the opportunities and the threats as external factors should take into consideration at formulating the organizations corporate strategy, furthermore by creating the competitive strategy, these issues should provide the basis and the clear understanding of them. He collected and defined the five issues what exist in every market. â€Å"As the world economy has been engulfed by strong international competition, Porter argued that strategy equates to how the firm competes against other firms in its business. Porter argued that strategy is not just a series of model at the corporate level of strategy. He noted that strategy includes analyzing potential entrants, suppliers, buyers, substitutes, and competitorsâ €  (Stahl, Grigsby, 1997, p. 145) The five forces what influences the industry in Porters theory model are the following: Existing competitive rivalry between suppliers Threat of new market entrants Bargaining power of buyers Power of suppliers Threat of substitute products including technology change Three of Porters five forces refer to competition from external sources. The remainder is internal threat. These forces are the parts of the micro environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. 2.2.2. PEST analyses There is a framework of external factors available called PEST analysis. It covers the abbreviations as Political, Economic, Social, and Technological analysis used for macro-environmental factors. This method identifies the factors which influences most the company from outside. These factors play the major roles in the organizations long-term life and influence the long-term decision making, what the companies has to take into consideration. Recently two extra aspects has changed the sequence of the models key terms by adding ethics and demographic factors to this strategic tool provided the new terms STEEPLE and STEEPLED. (Curtis, Cobham, 2008, p. 54) STEER analysis considers the regulatory reasons as well. 2.2.3. SWOT analyses With the help of the SWOT analyses the companys environment can be analyzed by the different directives. According to Ferrel and Hartline (2008, p. 119), creating a correct SWOT offers a mechanism for development of the marketing plan. In case the analysis is not reliable and accurate, the time we have spent on is going to be only a waste. It shows the viability of a business on the market and introduces the main points of the company what it focuses on the most. It explains the important pillars of the firm and explores the disadvantages, so necessary tasks can be planned and done in the future to eliminate those problems. The SWOT is created for investors and banks as a part of a business plan that every participant has a clear overview about the business and the chances of return. Based on the fact that it shares information what provides perspectives, this analyses means a fusion of information from many areas. That information consists of four elements as strengths, weaknesses, opportunities and threats. The first two characteristics are internal and the lasts external factors of the corporation. Strengths: advantageous factors of the business over the other participants of the industry. Weaknesses: the firms disadvantages relative to the other competitors. Opportunities: external chances what provide better possibilities in the market field for the company. Threats: external issues what can afford difficulties for the business. During a well-focused SWOT analyses it is essential to look after every kind of competitors to have the benefits of it. The potency of this analysis lies in its simplicity and no trained skills are crucial what earns money for the firm. As a conclusion of the above mentioned analyses possibilities Porters five forces model will be utilized in this investigation based on the fact that it provides an extensive overview of the whole industry and a comprehensive solution for analyzing the competition situation on the market with the addition of introducing of identification of the direct, indirect competitors. 2.3. Funding The survey was analyzing the market situation, furthermore the system and functioning of the kindergarten business was understood in narrow aspect. It is very important to have a broad overview of the financial possibilities to create a successful participant on the market what represents more efficiency and ensure the organizations competent future by gaining significant profit. This chapter will observe and look after the potentials started from the local level because the goal is to support and strengthen the school, furthermore to get it well-known, popular among the local clients and investors to lead it into a beneficial market situation. The funding will continue with introducing of state provided support options and at last but not at least with European level of promises. A financial plan indicates a one year prediction what includes the summary of the costs started with the set-up cost, expenses of the equipments, and the payments of operating as the salaries. The other side of the forecast contains the sum of revenues and direct financial support of the investors, sponsors and the European Commission. All relevant aspects will be discussed in this section and a designated plan will be compiled for the companys finances. 2.4. Market Research There are several research methods available, but the plan needs to be focused on one or two methods that will yield the results we are seeking. 2.4.1. Quantitative qualitative data There are two ways to collect data for market research as quantitative and qualitative as for example deep interviews and questionnaires according to Chisnall. (2001, p.55) Quantitative data collection is statistical and uses mathematical analysis to measure the research findings. It can inform of significant differences in comparative data, as well as provide more simple analyses such as averages and satisfaction scores. Therefore quantitative data collection requires an adequate sample. It is suitable for deeper problem approach, works with small samples. Qualitative data collection, on the other hand, is used to identify key issues that a business may want to explore in-depth. Although qualitative methods such as focus group discussions dont actually measure the findings statistically but can be used to uncover issues which can be quantified and then measured through quantitative analysis. Therefore qualitative data collection is often used as a basis to design quantitative research. The qualitative research method provides objective results and represented in big samples. There are two generic classification of the information on which research designs depend as primary and secondary data. 2.4.2. Primary secondary data Primary data have to be collected for the first time by either one or a blend of observation, experimentation, questionnaires. Secondary data are existing information that may be useful for the purposes of specific surveys. This may be available internally or externally and has a disadvantage of being not fully useful or perfectly characterized to our case. These data can be collected from the government statistics, public libraries or online, offline market research sources. 2.4.3. Primary data collection methods Observation help to learn the behavior and this can lead for wider understanding of the participants of the market. Ethnography is observing customers using products in their natural environments. Mystery shopping is a form of participant observation. Experimentation is to compare the responses to several alternatives in the marketing mix and to evaluate this information as a guide to management in deciding the most effective method of marketing specific products. Survey research methods are very flexible and can be used for gathering information about consumer knowledge, attitudes, preferences and opinions. Methods of enquiry are the following: Surveys can be completed via face-to-face questionnaires the personal interviewing, mail and telephone or online. Interviews ask and probe respondents to gain detailed responses. Focus groups are moderating a discussion with users. Useful for capturing key concerns and messages. Product clinics and tests having users try products and give feedback There are two main types of question according to Chisnall (2001, p. 138): the open-end questions and the closed questions. Open-ended questions result free responses and are mostly used in the early phase of the study, what affects a general overview of the researched subject. It has the disadvantageous that the answers have to be recorded verbatim by the interviewers, so special training needed to handle this type of questions. The closed questions give limited response. It includes the simple alternative (yes/no) and the multi-choice questions, which has the unfavorable characteristic that it always â€Å"dont know† answers and it decreases the utility of the questionnaire. 2.4.4. Testing, data collecting, report, budget After choosing the method will be used for our survey the data collection will follow. The material should be tested in order to be able to create a relevant and reliable market research report in the future. The pilot work is necessary at the questionnaire scheming in order to receive valid results. Repetition is a useful and efficient tool in order to control the accuracy of the earlier responses. The choosing of the most useful method and the testing can reduce the market research costs and this plays an important role in the research budget planning. 2.4.5. Survey result In this chapter a report will cover the different subjects of the enquiry. Those information mean the base of the hypothesis testing of this appraisal, therefore all relevant data will be introduced and presented. 2.4.6. Findings and analyses This division concentrates on the effects of the survey outcomes what will be discussed. The above mentioned hypothesizes will be tested and as end results, they will be accepted or rejected. Based on the facts a better and safer marketing strategy can be created and implemented into the marketing management process. 2.4.7. Hypothesis testing The hypothesizes, what were laid down at the beginning of the inquiry will be analyzed by comparing them with the facts resulted by the market research, and declared to be false or true. 2.5. Marketing Management The Marketing Management Process consists of analyzing market opportunities, researching and selecting target markets, developing marketing strategies, planning marketing tactics; implementing and controlling the marketing effort. After researching and analyzing the market environment, the strategic management part of the marketing management process will follow. The STP marketing will be used for further analyses with the support of the 8 Ps marketing mix technique what is mostly applied for non-profit organizations. 2.5.1. Marketing Strategy The STP marketing is an important element in developing the marketing strategy and refers to the market segmentation strategy (Segmentation), target market selection (Targeting) and market positioning (Positioning). The main goal of this strategy is defining the facts that on which market the business should operate and what kind of technical solutions should be implemented. Segmentation divides and separates the market into distinctive groups with a focus on those likely to deliver the best return. In his review Dr. Fojtik said (2011) â€Å"Targeting is the process of evaluating segments and focusing marketing efforts on a country, region or group of prospects and customers that has significant potential to respond. It highlights the sector that can be reached most effectively, efficiently and profitably.† Positioning helps to become part of the customers mind by placing the company and the created brand efficient. 2.5.2. The 8P-s marketing mix technique The basic concept of the science of marketing is the 4P-s, or at some places 5 to 9P-s in a wider approach. According to Donovan and Henley (2010, p. 282) this method is very useful. â€Å"Perhaps one of the best known concepts in marketing is the 4Ps, apparently first described by McCarthy (1960). The 4Ps have endured because they provide the four fundamentals of marketing planning and management.† This is widely known as the marketing mix and even though it is relatively an old concept compared to all the modern marketing tools, it is still a very useful, easily applicable and therefore a popular way to market ones business. The name of the concept comes from the starting letter of its core components. The short form of the first one is Product, which is followed by Price, the next one is Place and the last one is Promotion in the basic part of the method. According to Crossley (2010) People relations, Partnerships, Policy changes and Paid marketing form the additional 4 soc ial elements of the 8P-s. This scheme was constructed basically for non-profit organizations but due to the reason the kindergarten is looking for investors, sponsors as a non-profit organization, this procedure can be applied into it. 2.6. Conclusion and recommendation At the end of the investigation a summary will follow with conclusion, recommendations but no new methods will be introduced in that section but judgment of the evidence will be presented. 3. Market analyses As the first step the most important is to analyze the market. After understanding and having a wide overview of the business, the main direction can be determined. 3.1. The historical background The historical background of the development the nursery schools will be inquired. The first kindergarten started in 1828 in Hungary by Terà ©z Brunszvik according to Mà ©szà ¡ros (1968, p. 248). Big number of children visited this institution and mostly the offspring of families in poor financial and social environments. The first reason to collect them was to teach them the rules of etiquette manners, moral and social values besides the general knowledge as mathematic, reading with the help of object lesson tools. The music and singing played a huge role because children can learn easier playfully and to develop the habit of body maintenance is the best way to choose the versification combined with singing. Those schools were operated and financed by members of wealthy, reach families who felt social responsibilities. The kindergarten system was part and the first cornerstone of the public education structure. They operations were regulated by the public education act. To be abl e to place the kindergarten business on the market it is a central question how big is the market. This business is not well covered and because of the rising demand of interest about the new age nursery schools there are a lot of possibilities to create a structure even to establish a franchise system in the future based on the rising stage of dynamism. 3.2. Legal environment 1993rd Act LXXIX. law regulates the public education in Hungary. â€Å"The act extends to the regulation of pre-primary education, school education and teaching, the college of education and learning, as well as on the related administrative and service activities, regardless of the structure and maintenance of the institution.† (http://www.complex.hu/jr/gen/hjegy_doc.cgi?docid=99300079.TV) It declares all aspects of the procedure and operation detailed. Every child has to attend the kindergarten at least one year long before the primary school age and after they 3rd age, but have the opportunity to enjoy the service the entire time during this period. The operation of the state schools is financed by the government but the in practice the parents has to add direct or indirect support on a monthly level if they would like to secure the acceptable environment for their children. 3.3. What is the kindergarten business? To be able to place the kindergarten business on the market it is a central question how big is the market. There are 44 kindergartens existing and operating in Pà ©cs included all private nursery schools according to the Pà ©cs city official portal. (http://hivatal.pecs.hu/oktatas/ovodak/) According to the regulation from 20 to 25 children can create a school group what means that the kindergarten have to operate closed to those number of occupancy what is a great disadvantage of the state nursery schools against the private schools and it leads the company into a better market situation because it wants to operate with less number of children. This new age nursery school business is not well covered and because of the rising demand of interest about them there are a lot of possibilities to create a successful business and even to establish a franchise system in the future, based on the rising stage of dynamism. The other main issue of the industry is that following the basic educ ational plan and habit, the institutions operating language is Hungarian and the level of foreign language teaching is very low and not focused. The importance of that topic will be explained in the subchapter of 3.4.2. 3.4. Sunshine Kindergarten The presentation the main structure of the nursery school provides a base in understanding the concept as a whole of the Sunshine Kindergarten (SK). The business idea this institution places of interest on foreign language and the importance of nature in the everyday life. The education system teaches the children every subject theoretical and does not pay attention of the well and easy practicability of the topic. In case learning would be part of our life from the early childhood, every issue could be cultivated easily and naturally as how to clean our teeth. The globalization plays a big role today and the world became very small. The education will be available in English and Hungarian languages. The well known English give an advantage for a better and easier prevailing around the Globe. The kindergarten will operate with small and closed group of children with max.15 people in one group educating by intellectual way (no TV) what focuses on environment and nature. The global warming and nature catastrophes warn us to change our life style and show children how important the natural world is and we need to take care of it. On the daily basis it will be two teachers permanently and the subsidiary personal on duty. 3.4.1. Vision Mission Statement The vision statement is that children are our future and they can really save the world. It is constructive to provide them the possibility for experiencing the basic steps of a healthy physical-psychical life what has more understanding on the importance that we are part of the nature and we have to learn how to live in symbiosis with it to achieve a happy and successful adulthood. The second part of the vision is that useful and efficient English language knowledge is feasible for everyone by implementing a correct tools and training ways. Mission Statement The vision can be realized by educate young children by a different way creating a strong basis to be open-minded, to live in symbiosis with the environment and be flexible. At this peer group do not exist yet developed habits, so it seems the easiest way to put into action this knowledge into peoples life without changing any personalities of them. With skilled kindergarten teachers and a well defined schooling program the vision is successful reachable. 3.4.2. Service The main service offered from the SK is the child supervision and training by a different way as usual in the state nursery schools. The quality of the service is always lower there due to the less environmental conditions as old buildings and high number of children put into one group. It is understandable that overloaded nursery schools are not able with every willing of the teachers to concentrate very well to every child personally. Every state institution needs financial support from the parents anyway due to the bad circumstances, so families in better financial situation can offer their children higher quality education from the very beginning. What else makes different this institution is the relationship to the nature and to the English language. Nowadays the environmental pollution plays a big role in our life. In case the inhabitants of the world do not change their mind considered pollution we all know the possible causes of this behavior. The basic idea is to school and show people already in their early childhood the importance of that fact. The best way to protect the environment is to create nature focused behavior to give the chance for adults to create more environmental friendly businesses in the future and think different simply. All offered food is ecological and organic, so all meals in the kindergarten should be prepared from fresh ingredients ordered from the organic food company. The physical training will be a part of the daily routine to get the children used to it. The second issue what need to be taken into consideration was the globalization. Due to this fact distances disappear and cultures come more close to each other. The basic problem is the communication what can be solved by knowing the most useful language what is the English based on the research of George Weber. â€Å"English is the most obvious example of a language on the way up. It has survived the fall of the British Empire without even slowing down, it has now gone beyond being the language of the worlds only remaining superpower (which in the long run would be a liability), becoming the first truly world-wide lingua franca. International English has become independent of any one English-speaking country, even the USA. From, a certain level upwards, in business, sport, politics, science and many other fields, knowledge of English has become not a matter of prestige but of necessity. Also: the level at which this occurs is moving ever downwards. In science and technology the grip of English is complete. With growing computer sophistication it is becoming easier to put even the most awkward languages and script on screen but that does not alter the big picture. The Chinese trader, scientist, manufacturer who wants to talk to his foreign contacts is not helped much by even the most carefu lly presented Chinese characters on his screen. He has to tell his non-Chinese customers in English.† (http://www.andaman.org/BOOK/reprints/weber/rep-weber.htm) The figure shows the significant difference of the most used and important languages. At this point we have to mention the weakness of the Hungarian school system. Subject and languages as well will be taught as an external data without any successful integration that knowledge into the students every day. Our belief is to teach a second language by a natural way from the early years can provide a big advantage by implementing that knowledge effectively in the practice in the everyday life. At this age group our expectations should not be high, the passive language skills will be developed and so a stabile basic for the future improvements. The business idea is b